The growth model
How today's effort turns into next year's income at 2 Percent Realty Lethbridge.
The growth model
A real estate business isn't built on one great month. It's built when every stage of your pipeline feeds the next. Here's how our model is designed to turn today's effort into next year's income.
Your sphere, referrals and past clients — the foundation you already own.
A value-first brand plus brokerage-sourced seller leads push listing count up.
Every listing is a billboard: signage, photography, syndication and AI-search presence.
Listings attract buyer calls. More at-bats without more ad spend.
Happy clients from both sides of the transaction refer the next deal to you.
A modern CRM keeps you top-of-mind — 5, 7, 10 years past the closing table.
Each stage feeds the next. The line on your P&L stops being flat.
Illustrative growth model. Actual results depend on effort, market conditions, transaction values, individual production and expenses. Real estate commissions and brokerage arrangements in Alberta are fully negotiable.
Additive, not replacement
You keep every client, referral and sphere-of-influence deal you already have. On top of that, we feed you seller opportunities the brokerage generates through its brand, marketing, SEO and inbound channels.
These are leads that come to the brokerage, not to any one agent — so they're incremental to what you're doing today.
See what that could look likeNothing you already have goes away. We're adding a second engine to a car you're already driving.
Homeowners in Lethbridge searching for a lower-fee listing option, routed straight to our roster — not to the agent who spent the most on ads that week.
The 2 Percent Realty brand pulls sellers who are already sold on the model. They call the brokerage; we hand the appointment to you.
Past-client, out-of-area and relocation referrals the office receives get distributed to active agents in good standing.
Our website, GBP profiles and AI-search presence rank for seller-intent queries most solo agents can't compete for on their own.
The lead flywheel
The model is simple: your own buyers, plus consistent listing leads from us, plus the buyers those listings naturally attract. Drag the Lethbridge average sale price and watch every number update.
LDAR benchmark price has recently sat around $370–390K.
Based on 20 buyer-side + 20 listing-side deals a year at a $375K average sale price.
A flat $100/month franchise fee and small per-deal splits — no local office fee eating into every commission.
Consistent office-provided seller leads on top of the business you generate yourself.
More listings mean more buyer opportunities — a compounding pipeline, not a one-off deal.
Marketing, technology and coaching handled for you so you can stay in front of clients.
Run your business your way, with our systems in the background.
Broker-owner support at every step — from your first listing to your hundredth.
*Illustrative scenario only. Buyer-side commission is modelled at 2% of sale price; listing-side commission is modelled at 1.00% of sale price. Figures shown are gross commission before brokerage splits, franchise fees and expenses. Real estate commissions and brokerage arrangements in Alberta are negotiable. Lead volumes are not guaranteed beyond the first-month listing-lead commitment described elsewhere on this site.
Our fee structure
You pay a flat monthly franchise fee and a small per-deal split — only when you close. No local office fee.
Figures reflect current brokerage terms and are subject to change; individual arrangements may vary and are confirmed in the written Independent Contractor Agreement signed at onboarding. The first-month listing-lead commitment applies to newly-onboarded licensed REALTORS® in good standing and is subject to service-area and availability terms disclosed at signup.