For licensed REALTORS® in Alberta
The future of real estate in Lethbridge starts here.
More listings. More buyer conversations. More referrals. A brokerage model, technology stack and support team built to compound your income year over year — not to charge you rent on it.
We recruit REALTORS® from every major brokerage
The growth model
One decision. Seven stages of compounding growth.
A real estate business isn't built on one great month. It's built when every stage of your pipeline feeds the next. Here's how our model is designed to turn today's effort into next year's income.
- 01
Current business
Your sphere, referrals and past clients — the foundation you already own.
- 02
More listing opportunities
A value-first brand plus brokerage-sourced seller leads push listing count up.
- 03
Greater market visibility
Every listing is a billboard: signage, photography, syndication and AI-search presence.
- 04
More buyer conversations
Listings attract buyer calls. More at-bats without more ad spend.
- 05
More referrals
Happy clients from both sides of the transaction refer the next deal to you.
- 06
Repeat clients
A modern CRM keeps you top-of-mind — 5, 7, 10 years past the closing table.
- 07
Compounding business growth
Each stage feeds the next. The line on your P&L stops being flat.
Illustrative growth model. Actual results depend on effort, market conditions, transaction values, individual production and expenses. Real estate commissions and brokerage arrangements in Alberta are fully negotiable.
Why REALTORS® join
Everything a modern REALTOR® needs. Nothing they don't.
We built the brokerage we wanted to work for — transparent economics, world-class technology, and the kind of support that actually shows up.
No desk fees, no transaction fees
You pay a flat $100 monthly franchise fee — no local office fee, no transaction fee — and a small per-deal split only when you close. Keep the rest.
Real leads in month one
Newly-onboarded agents in good standing receive a first-month listing-lead commitment, plus ongoing office-generated opportunities on top of your own pipeline.
Technology that works
A modern CRM, website and marketing automations — done for you, not sold to you.
Support & culture
Coaching, training and a growth-minded team that treats your business like their own.
2% Realty is actively recruiting
Lead generation, simplified.
Lead generation is often the toughest part of a REALTOR®'s job. Our volume-based business model and competitive 2% listing rate naturally attract clients — giving you an edge in a crowded market and a clear reason for sellers to call you first.
Real estate commissions in Alberta are negotiable between REALTOR® and client.
The result: more listings, more closings, faster career growth, and invaluable real-world experience — all inside a brokerage built to help you win.
A clear commission advantage
Our 2% listing model — commissions are negotiable in Alberta and this is the rate we typically offer — is a real, tangible edge clients notice, and it opens conversations most REALTORS® never get.
Confidence through training & mentoring
Structured onboarding, ongoing coaching and a broker who's genuinely in your corner as you scale.
Hands-on, faster deal cycles
A volume-based model means more listings, more closings, and real reps that compound into career growth.
Room to build client relationships
We handle the systems and back-office so you can focus on the humans on the other side of every deal.
Streamlined, paperless operations
Modern e-signature, transaction management and CRM workflows that eliminate the busywork.
Marketing that makes you stand out
Award-winning marketing videos, vibrant FOR SALE signs and a fresh, fun, simple brand you can be proud to put your name on.
Join the most innovative Realty Network in Canada
Grow as a REALTOR® — and redefine how you approach real estate.
The brand advantage
Stop competing. Start closing.
There are hundreds of agents in this market offering the same service at the same price — each grinding to build a personal brand before the phone rings. At 2 Percent Realty, the brand sells itself. You show up already hired.
Inventory is everything
Our brand puts listings on your shelves.
Real estate is a retail business. A store with a full shelf sells every day. A store with empty shelves closes. Our 2% offer pulls sellers in the door — so you always have inventory to market, buyers to attract, and deals in motion. Bare shelves don't sell homes.
The old way
Agent-centric brokerage
- Hundreds of agents selling the same services at the same price
- You spend years and thousands building a personal brand before the phone rings
- Every listing appointment is a bidding war on personality and promises
- The brokerage wins whether you close or not
The 2% way
2 Percent Realty — client-centric
- A brand sellers already recognize and actively call — before they know your name
- You walk into listing appointments with a built-in reason to be hired
- Saving clients thousands turns one deal into referrals, repeats and spin-off business
- We only win when you win — the model is aligned from day one
Client-centric compounds for the agent
When you help people win, you win bigger.
Saving a client thousands of dollars on what may be the biggest transaction of their life doesn't just close one deal — it builds the pipeline, referral network and spin-off opportunities that turn a career into a compounding business.
New to the business
Skip the five-year personal-brand grind.
You don't need a following, a logo or a decade of name recognition to start closing. Plug into a brand clients already trust and start building a pipeline from your very first listing.
On a team, thinking of leaving
Keep the leads. Lose the split.
You already know how to run a deal. Trade the team's cap-and-split for a brokerage where the brand itself is the lead source — and the commission finally lands in your account.
Seasoned veteran
Do more deals with less friction.
You've built the skill. Now stop competing on personality with every other agent in town. Let a value-first offer open doors your résumé can't, and turn volume into a compounding referral engine.
How we work with you
We only make money when the agent makes money.
No hours of wasted office meetings.
We give you the tools and the brand to attract clients and grow your business.
Our fee structure
A simple, deal-splits model. No surprises.
You pay a flat monthly franchise fee and a small per-deal split — only when you close. No local office fee.
Figures reflect current brokerage terms and are subject to change; individual arrangements may vary and are confirmed in the written Independent Contractor Agreement signed at onboarding. The first-month listing-lead commitment applies to newly-onboarded licensed REALTORS® in good standing and is subject to service-area and availability terms disclosed at signup.
At the listing table
Same service. Half the commission. Who do you think signs?
Put us side by side with a traditional brokerage at a seller's kitchen table. The marketing plan is the same. The exposure is the same. The support is the same. The only meaningful difference is what it costs the client to hire us.
- Professional photography & floor plans
- MLS® listing with full syndication
- Signage, lockbox and showing coordination
- Social + digital ad campaigns
- Open houses and buyer follow-up
- Negotiation, paperwork and closing support
- Professional photography & floor plans
- MLS® listing with full syndication
- Signage, lockbox and showing coordination
- Social + digital ad campaigns
- Open houses and buyer follow-up
- Negotiation, paperwork and closing support
Apples to apples
When the deliverables are identical and the price is half, the client-centric offer wins the listing.
That's the whole thesis. More sellers say yes, more listings get signed, more transactions close — and because our agents keep 80% of the commission, more listings at a lower rate still means a bigger paycheque than fewer listings at a higher one.
Additive, not replacement
We add to your business — with listing leads you wouldn't otherwise get.
You keep every client, referral and sphere-of-influence deal you already have. On top of that, we feed you seller opportunities the brokerage generates through its brand, marketing, SEO and inbound channels.
These are leads that come to the brokerage, not to any one agent — so they're incremental to what you're doing today.
See what that could look likeNothing you already have goes away. We're adding a second engine to a car you're already driving.
Motivated-seller inquiries
Homeowners in Lethbridge searching for a lower-fee listing option, routed straight to our roster — not to the agent who spent the most on ads that week.
Brand-driven listing calls
The 2 Percent Realty brand pulls sellers who are already sold on the model. They call the brokerage; we hand the appointment to you.
Repeat & referral overflow
Past-client, out-of-area and relocation referrals the office receives get distributed to active agents in good standing.
SEO, Google Business & AI search
Our website, GBP profiles and AI-search presence rank for seller-intent queries most solo agents can't compete for on their own.
The business flywheel
One motion. Six stages. A business that compounds.
The traditional model treats every deal as a one-off. Ours treats every deal as fuel for the next. Hover any stage to see how the wheel powers itself — and why year three should look nothing like year one.
Win the listing
Sharper positioning, better tools, real seller leads from the brokerage.
The lead flywheel
Your numbers, your market — see the flywheel in real time.
The model is simple: your own buyers, plus consistent listing leads from us, plus the buyers those listings naturally attract. Drag the Lethbridge average sale price and watch every number update.
LDAR benchmark price has recently sat around $370–390K.
Based on 20 buyer-side + 20 listing-side deals a year at a $375K average sale price.
Keep more of your money
A flat $100/month franchise fee and small per-deal splits — no local office fee eating into every commission.
More high-quality leads
Consistent office-provided seller leads on top of the business you generate yourself.
Higher earning potential
More listings mean more buyer opportunities — a compounding pipeline, not a one-off deal.
Full-service support
Marketing, technology and coaching handled for you so you can stay in front of clients.
Freedom to build your business
Run your business your way, with our systems in the background.
A brokerage that has your back
Broker-owner support at every step — from your first listing to your hundredth.
*Illustrative scenario only, using 10 own-network buyer deals, 20 brokerage-provided listing leads and 10 buyers generated from listings sold. Buyer-side commission is modelled at 2% of sale price; listing-side commission is modelled at 1.00% of sale price. Figures shown are gross commission before brokerage splits, franchise fees and expenses. Lethbridge average sale price varies month to month — recent LDAR benchmark data has sat in roughly the $370–390K range. Individual results vary based on effort, market conditions, transaction values and individual performance. Real estate commissions and brokerage arrangements in Alberta are negotiable. Lead volumes are not guaranteed beyond the first-month listing-lead commitment described elsewhere on this page.
Technology
An AI-powered stack, built for the way REALTORS® actually work.
From lead capture to closing, every touchpoint is engineered to save you hours and win you clients — CRM, automations, Google Business, SEO, and personal branding all in one place.
- AI lead generation
- CRM & automations
- Google Business optimization
- Personal brand websites
- SMS + email campaigns
- Listing marketing systems
- Open house automations
- Follow-up on autopilot
Placeholder testimonial
"The move gave me back control of my business — my clients, my brand, and a lot more of my time."
Is this brokerage right for you?
Ten honest questions on how you like to work, what you value, and where you're headed. No form, no score — just clarity on whether the fit is real.
- Ten side-by-side questions, ~2 minutes
- Clear "fit" vs. "not for us" answers
- Covers office vs. independent, fees, splits, growth
- No email required to read them
Take the next step
One confidential conversation. Zero pressure.
Book a 30-minute private meeting with the broker. We'll show you your real numbers, answer every question, and let you decide from there.